He signed Justin Bieber and Psy, and angered Taylor Swift: 'Scooter' Braun's rise to power | South China Morning Post
![South Korean rapper Psy (R) and Talent Manager Scooter Braun pose during a news conference before Psy's concert in Seoul April 13, 2013. Psy will perform "Gentleman" in public for the first South Korean rapper Psy (R) and Talent Manager Scooter Braun pose during a news conference before Psy's concert in Seoul April 13, 2013. Psy will perform "Gentleman" in public for the first](https://c8.alamy.com/compfr/2e654yp/south-korean-rapper-psy-r-and-talent-manager-scooter-braun-pose-during-a-news-conference-before-psys-concert-in-seoul-april-13-2013-psy-will-perform-gentleman-in-public-for-the-first-time-on-saturday-at-a-concert-at-seouls-world-cup-stadium-but-he-has-been-coy-about-what-dance-to-expect-this-time-except-to-hint-that-it-is-based-on-traditional-korean-moves-psy-released-his-new-single-on-thursday-hoping-to-repeat-the-success-of-gangnam-style-that-made-him-the-biggest-star-to-emerge-from-the-growing-k-pop-music-scene-reuters-lee-jae-won-south-korea-tags-entertainment-2e654yp.jpg)
South Korean rapper Psy (R) and Talent Manager Scooter Braun pose during a news conference before Psy's concert in Seoul April 13, 2013. Psy will perform "Gentleman" in public for the first
![BBC Four - Music Moguls: Masters of Pop, Money Makers, How manager Scooter Braun discovered 'Gangnam Style' – and brought it to worldwide fame BBC Four - Music Moguls: Masters of Pop, Money Makers, How manager Scooter Braun discovered 'Gangnam Style' – and brought it to worldwide fame](https://ichef.bbci.co.uk/images/ic/1200x675/p03crp47.jpg)